Learn how to Publish an App to the App Retailer

  • admin
  • May 16, 2022
How to Publish an App to the App Store

Creating a brand new app is thrilling. However getting that app into the fingers of actual customers isn’t at all times straightforward.

First, that you must publish your app to the App Retailer so it’s out there for obtain.

The 2 main app shops are the Apple App Retailer and the Google Play Retailer—one for iOS and one for Android. However every platform has its personal distinctive tips, guidelines, and submission necessities. 

This information goes to focus particularly on publishing an iOS app to the Apple App Retailer. As soon as the app is printed right here, it may be downloaded on an iPhone or iPad.

It’s value noting that Apple could be very explicit with its submission tips. You’ll want an Apple Developer account, and the App Retailer itemizing should match the app’s performance. There are many different small particulars that Apple takes into consideration earlier than they’ll approve apps.

That’s as a result of Apple needs to guard its customers. Apple needs its person base to really feel comfy figuring out that any app downloaded from the Apple App Retailer is protected and received’t break their units.

Able to get began? Let’s dive in!

The place to Begin: Submitting an iOS App to the App Retailer

Submitting your iOS app to the App Retailer is the ultimate stage of growth. By now, the app ought to already be constructed, examined completely, and you need to have an app title that you just’re assured in utilizing. 

In case your app continues to be in growth, there’s nothing flawed with trying forward towards the App Retailer submission. Simply know that it’s too early to take any of those steps. Apple received’t approve any unfinished apps to the shop, even when you’ve got the entire different app info required for the itemizing. 

You must also think about the authorized conditions of launching a cell app. For instance, should you’re launching an app in EU markets, the app should adjust to GDPR tips. If you happen to’re going to supply app purchases and accumulate funds via the app, you’ll want to consider issues like PCI compliance as effectively. 

The way you’re amassing, dealing with, and sharing person knowledge is basically vital right here. It’s best to consult with the official Agreements and Pointers for Apple Builders to make sure you’re following the entire acceptable necessities concerning person knowledge. 

App submissions should solely have content material that was both created by you or that you’ve the correct authority to make use of. If you happen to’re utilizing content material from one other supply with out the correct authorized licenses or permissions, it may be grounds for both rejecting your app from the App Retailer or getting it faraway from the App Retailer.

You’ll have to have an Apple Developer account and Apple ID as effectively. Submitting your app from a pc working on macOS shouldn’t be a requirement, but it surely’s undoubtedly frequent contemplating the software program and instruments you’ll be utilizing.

For instance, should you’re utilizing Xcode to create an iOS app for iPhone and iPad, you possibly can take steps to organize your app for publishing immediately within the IDE.

App Retailer Submission Necessities

Earlier than we get into the steps required for publishing, that you must perceive the App Retailer tips for app submission.

You may overview the entire App Retailer overview tips right here. These are some vital factors to remember:

  • Builders are liable for ensuring every part within the app complies with Apple’s tips, together with analytics companies, third-party SDKs, advert networks, and extra.
  • Making an attempt to cheat the overview system or manipulate scores is grounds to take away your app and kick you out of the developer program.
  • You have to adjust to Apple’s tips concerning apps for teenagers.
  • Apps could not embrace objectionable content material (discrimination, specific supplies, and so on.).
  • The app’s privateness coverage should adjust to all Apple tips. 
  • Apps have to be full and absolutely purposeful earlier than you submit them for overview.
  • Apple has sure technical necessities and software program requirements that have to be adopted.
  • Chances are you’ll not simply copy one other app and make refined modifications to move it off as your personal.
  • Apps will need to have minimal performance that goes past a cell web site.

In complete, the App Retailer Overview Pointers are fairly prolonged. There are 5 main classes—security, efficiency, enterprise, design, and authorized. Every part is damaged down into totally different subsections, like this:

So give your self ample time to overview this doc intimately earlier than you undergo the steps for submission.

6 Steps to Submit and Publish an iOS App

The App Retailer publishing course of may be summarized in simply six steps. 

  1. Join the Apple developer program
  2. Put together the app for submission
  3. Create an inventory by way of App Retailer Join
  4. Seize App Retailer screenshots
  5. Add the app utilizing Xcode
  6. Submit the app to be reviewed by Apple

We’ll cowl every step in larger element under:

Step 1 — Be a part of the Apple Developer Program

You have to be a member of the Apple Developer Program to submit an app to the App Retailer. So should you haven’t carried out so already, join an Apple developer account. 

If you happen to’re enrolling as a person or sole proprietor, you possibly can register utilizing your Apple ID and allow two-factor authentication. Apple will ask you for some private info, like your authorized title and deal with.

To enroll within the developer program as a company, you’ll additionally want an Apple ID with two-factor authentication enabled. Along with the Apple ID, enrollment requires:

  • D-U-N-S Quantity
  • Authorized Entity Standing
  • Authorized Binding Authority
  • Web site

Simply click on “Begin Your Enrollment” on this web page to get began.

The membership pricing begins at $99 per 12 months, and it provides you entry to different unique Apple developer instruments and companies. 

You should utilize the account to handle your apps for iPhone, iPad, Mac, Apple Watch, and Apple TV. The membership additionally comes with beta software program, app analytics, testing instruments, and every part that you must handle your App Retailer itemizing. 

Apple builders even have entry to TestFlight—a solution to accumulate suggestions from as much as 10,000+ testers earlier than submitting the app to the App Retailer. You may invite them with an e mail deal with or public hyperlink.

Step 2 — Put together the App for Submission

Figuring out bugs and issues together with your app earlier than submitting it to the app retailer is only one side of app growth. There are different issues you need to do to get it prepared for overview.

First, that you must set the bundle ID in Xcode. That is used to uniquely determine your app within the system. Xcode provides you with a default identifier once you create a undertaking from a template, but it surely’s vital to create one which’s distinctive. Simply bear in mind that you just can’t change the bundle ID after it’s been uploaded to App Retailer Join. 

You may regulate these settings within the “Basic” menu of your undertaking editor in Xcode.

Subsequent, that you must configure your app model quantity and construct string. The model quantity will seem within the App Retailer, and it’s anticipated to be in a format of [Major].[Minor].[Patch], similar to 9.12.1.

Apple requires you to set an app class together with your submission. That is designed to assist customers uncover your app within the App Retailer. Choices embrace:

  • Books
  • Enterprise
  • Developer Instruments
  • Music
  • Medical
  • Navigation
  • Training
  • Information
  • Finance
  • Photograph & Video
  • Productiveness
  • Meals & Drink
  • Reference
  • Video games
  • Graphics & Design
  • Procuring
  • Social Networking
  • Way of life
  • Sports activities
  • Youngsters
  • Journey
  • Magazines & Newspapers
  • Utilities
  • Climate

Major classes should match the first function and performance of your app. Selecting a class that doesn’t suit your app’s performance is towards Apple’s tips and grounds for removing. 

It’s worthwhile to put together an app icon and supply a launch display screen as effectively. The launch display screen is the UI that seems when your app launches and rapidly disappears when the primary display screen masses. The aim of a launch display screen is to boost the UX by providing some visuals whereas the app is loading. 

Overview all of Apple’s official tips to organize your app for distribution. 

Step 3 — Create a Itemizing by way of App Retailer Join

The App Retailer Join is the place members of the Apple Developer Program can add apps, submit apps, and handle apps post-launch. It comes with every part from gross sales experiences to analytics, check sources, and extra. 

Right here’s a fast overview of tips on how to create an inventory for App Retailer Join:

  • Log into your account
  • Choose the “+” button from the “My Apps” menu
  • Add the platform (iOS), main language, bundle ID, and SKU
  • Add the app title and class
  • Present a URL to your app’s privateness coverage
  • Select your app’s pricing

You’ll even have the choice to resolve how your app is launched after the overview info is accepted. 

You may manually signal again into App Retailer Join and launch it once you’re prepared, or set it to be printed on a sure date (assuming it passes certification). Apple provides you the choice to pick the app to be launched instantly following its approval as effectively. 

Step 4 — Seize App Retailer Screenshots

Now it’s time to organize your screenshots for the App Retailer. There are two primary approaches right here that you would be able to observe. You may both use uncooked screenshots out of your app or use a mockup template to showcase your app.

These screenshots are the proper means to assist showcase to the world what your app does and the way it works once they discover you within the App Retailer. 

Right here’s an instance of how Delta Airways makes use of app screenshots to showcase its high options:

Apple does have a number of totally different screenshot specs for app previews that you need to think about. That’s as a result of they’ve so many various units available on the market.

iPhones vary from 4.7-inch screens to six.5 inches. iPads vary all the way in which as much as 12.9 inches.

You may view all of Apple’s screenshot specs right here. I additionally advocate reviewing this API assortment useful resource for app screenshots for extra technical necessities.

Step 5 — Add the App Utilizing Xcode

Now it’s time to truly add your app from Xcode. Don’t proceed with this step till you’re assured that the app is freed from bugs and it runs as meant. If the app doesn’t operate, it received’t get accepted for the App Retailer. 

For brand spanking new apps, the model needs to be set to 1.0.0. 

Xcode 11 makes the publishing course of very easy. Previously, plenty of additional steps had been required. However not a lot of the work now will get dealt with in a few clicks. 

Begin by making a full app archive. Go to your listing of simulators in Xcode and click on “Generic iOS Machine” from the menu. 

Then choose “Product” and “Archive.” It will immediate Xcode to bundle your app. Relying on the dimensions, this might take fairly a little bit of time. 

As soon as this course of is full, simply go to the “Archives” tab, and click on “Distribute App” on the precise aspect of your display screen. Then choose “iOS App Retailer” when it asks in your technique of distribution.

Xcode will undergo just a few steps to make sure you’re not making an attempt to add a damaged app. If one thing is lacking or there’s an issue, Xcode will possible cease the add and ask you so as to add lacking property. 

It’s best to see some sort of affirmation on the display screen when the add is profitable. 

Step 6 — Submit the App for Overview

By now, the archive from Xcode has been despatched to App Retailer Join. However you continue to may need to attend till App Retailer Join truly processes the add. So don’t freak out if it’s not displaying up in your account immediately. 

It’s best to get an e mail when the archive is formally processed and prepared for you. This will prevent a while so that you don’t need to preserve manually checking.

As soon as it’s out there, simply choose the archive and click on the “Submit for Overview” button on the high proper of the web page.

Based on Apple, 50% of apps get reviewed inside 24 hours and 90% are reviewed in 48 hours. So assuming your submission is full, there’s probability you’ll have a solution inside two days.

The app’s standing will get up to date upon overview, and also you’ll obtain a notification with the standing change. 


Publishing an iOS app and going via the Apple overview course of might sound a bit intimidating, particularly should you’ve by no means carried out this earlier than. However should you create an app with BuildFire, we’ll deal with the publishing course of in your behalf. 

You’ll nonetheless have to create your personal Google and Apple Developer accounts, however our crew will deal with nearly all of the heavy lifting. So that you received’t have to fret about a lot of the steps on this information. 

If you happen to’re nonetheless within the planning phases of your app undertaking, request a session to see if BuildFire is the precise companion to attain your objectives.